Since 1998, we've raised public awareness of the generosity of the professional liability community.
The creation of the PLUS Foundation in 1998 was an important step in the evolution of the Professional Liability Underwriting Society (PLUS). A separately incorporated 501 (c)(3) non-profit organization, the PLUS Foundation was formed by industry leaders to enhance the work of the Society. Through this entity companies and individuals become part of a collective industry effort to reach beyond our network; to create opportunities for new and diverse talent, to do charitable work that reflects our good will and, to support the development of new knowledge.
Following the events of 9/11, the 501(c)(3) structure of the Foundation immediately proved useful. The “Victims’ Campaign” was launched and over $200,000 was raised for families of PLUS members lost in the tragedy. Shots for Charity was born. In the face of tragedy, the Foundation galvanized its philanthropic identity.
The Foundation has since been successful in developing programs that reflect generosity and promote diversity, while continuing to support industry related education and research. The Board reinforced the philanthropic and diversity direction with the revision of the mission statement in 2003. This refined mission, timed with the first Conference Cause, began a new phase of dramatically expanded giving and volunteerism. We continue to operate with a grassroots model – PLUS members directing charitable dollars and being directly engaged in the workings of the Foundation.